The cost of Google ads in Australia depends on several factors, such as the level of competitiveness of your chosen keywords as well as your industry or business niche, location and the quality of your ad campaigns.
There are online tools that will help grade your Google Ads Performance and even offer a free audit for your Google Ads account.
One such example is WordStream’s Free Google Ads Performance Grader which will help you get a better understanding of how you enhance the impact of your Google ads and campaigns. This tool and tools like it will help you identify what you need to do to improve your Google ads.
Google ads cost in Australia depends on your industry and other factors. The average cost per click for Google Search Ads in 2024 is believed to be between 2 to 4 AUD.
If you are bidding for legal keywords for example then your average cost per click will be much higher than the average CPC and will amount to around 10.61 AUD. But if you are bidding for some other keywords related to ecommerce for instance it will be approximately around 1.82 AUD.