Digital marketing is an umbrella term for marketing activity that takes place in digital spaces. Some common forms of digital marketing include:

• Search engine optimisation (SEO): SEO optimises your website to help it appear in search results, usually on Google. It’s all about ways to make sure users find your business when searching for relevant terms.

• Social media marketing: Social media marketing includes everything from influencer marketing, social media advertising and content creation. Since social media has so many regular users, marketing your products on social media platforms like Instagram, TikTok and Facebook can offer huge ROI depending on your business model.

• Pay-per-click (PPC) marketing: PPC marketing refers to campaigns such as Google search ads, Google display ads and even social media advertising. You only pay when people click on the ad which makes these extremely cost-effective forms of marketing.

• Content marketing: Content marketing refers to content made for the purpose of selling your products or services. Content marketing could include blog posts, articles, whitepapers, videos, social media posts, email newsletters and more.

• Email marketing: Email marketing is the digital version of direct mail. By using automated email software, you can build targeted email flows that go directly to your customers’ inbox.

• SMS marketing: Similar to email marketing, SMS marketing offers the ability to send targeted SMS messages to your customers’ mobile phone – great for time sensitive or location-based information.

With most of the world spending so much time in digital spaces, and lots of great ways to sell your products online, it makes sense that the majority of your marketing budget is spent in digital marketing.

To choose a marketing agency to work with, you’ll want to consider three things:

1. Experience
2. Skills
3. Values

First, make sure the marketing agency you’re interested in working with has experience working with similar businesses to yours. Most marketing agencies have specialties in areas like food and beverage, B2B, tech, healthcare and more.

So choosing a marketing agency that has relevant experience they can leverage for your business.

Next, you’ll need to ensure they have the skills that you’re looking for. Marketing is a broad term that encompasses everything from Google Ads to SEO, billboards to social media, websites to PR, and so much more. We are not only base on Brisbane and fast growing SEO agency Sydney and SEO agency Melbourne with great clients results. 

Every business needs something different from a marketing agency so choose one that has the right skills for you.

Finally, it’s important the marketing agency you choose matches your values. Let’s face it – there are many ways to run a business and we’d guess that not all of them are the way you’d run your own.

Sit down with your potential marketing agency and ensure they have a track record of honesty and integrity. You’ll have a better chance of creating a smooth working relationship if your values are clear from the start

Digital marketing is essential for any modern business that wants to grow. The way it works depends on the type of digital marketing you do and what you prioritise. Usually, a combination of a few digital marketing strategies works best for long-term success.

For example, building a digital marketing strategy that includes Google Ads, SEO and social media marketing is a great start. These strategies are all about finding your future customers on the internet.

Google Ads allows you to pay for advertising space on Google-owned spaces like search and YouTube.

SEO ensures your website shows up organically when people search relevant topics on the internet.

And social media marketing is a blend of PR and brand building where you can promote your products and services in a relatable and user-focused way.

Put them all together and your business not only will grow in visibility but in sales too. Ignore digital marketing channels at your peril. After all, people these days spend most of their time online. Why not meet them there

Promise Media is a trusted marketing agency serving Australian business owners with the expertise and experience required to deliver profitable digital marketing solutions. Tailor-made for your business, whether big or small, our digital marketing services offer exactly what you need.

We have expertise in many areas of digital marketing including SEO, Google Ads, social media marketing, web design and more. We’ll not only increase your visibility online but we’ll make sure that visibility translates into real leads and sales.

Not only that, but we have experience in the Australian market. We know what works (and what doesn’t) after years of trying it all and seeing how the digital landscape has changed over time.

So, why partner with us as your marketing agency? We’ll treat your business like our own, using our expertise and experience to ensure you’re business remains profitable and sustainable using digital marketing strategies that really work

Since all digital marketing campaigns are different, it really depends. Some strategies offer quick wins while others are more about long-term sustainability.

For example, Google Ads could start producing results in as little as a week whereas SEO could take at least three months before you start seeing meaningful change. Of course, variables like competition, market share and your product can all make a big difference.

We understand that you’ll want to see results as soon as possible. We’ll work with you to come up with a holistic digital marketing strategy using a combination of short-term, middle-term and long-term strategies so you can make the most of your digital marketing budget

A marketing funnel is an industry term used to differentiate between types of customers and where they are in the journey to becoming a customer.

To visualise a marketing funnel, picture a funnel in your mind with the top level being the widest part of the funnel that gets smaller as you move towards the bottom. The funnel is generally broken up into 4 phases:

Awareness
Consideration
Conversion
Loyalty

Awareness is at the top of the funnel meaning that the majority of your potential customers fall into the awareness category. This includes everyone who saw your ad or noticed your social media post.

Consideration is the next level down and this is the part of the journey where people start doing research on your products or services. They’re thinking about buying from you and might search for you on Google or read reviews on your website.

Conversion is an even smaller subset of your customer base as this is when people make a purchase from you. At this stage, they’ve read a landing page or clicked on an ad and either booked an appointment or bought a product.

Loyalty is the smallest part of the marketing funnel and refers to those who come back to purchase from you again and again. Getting repeat customers can sometimes be more difficult than getting new ones which is why this is the smallest part of the marketing funnel.

By understanding where your customers are in the marketing funnel, we can target your digital marketing to move people further down the funnel.