In short, WordPress SEO is a form of search engine optimisation that is conducted for your WordPress website. Everyday, there are countless people making searches on search engines such as Google and Bing. The goal of any website is to be shown amongst these search results in order for people to see and visit it. Therefore, in order to take advantage of vast amounts of people who are searching for products and services online, some sort of search strategy is needed. This is where WordPress SEO is extremely important. Quite a few business owners still do not really understand the importance of SEO and the value it provides your company
If you have a WordPress website, you need to be doing WordPress SEO in order to improve your website’s performance. Making a WordPress website SEO-friendly consists of many steps. First an SEO audit has to be conducted on your website to obtain a detailed assessment of its SEO current performance. Based on this, a strategy is developed. The strategy will include steps such as keyword research using in-depth keyword data. Website titles and meta tags are also optimized, ensuring that SEO-best practices are adhered to. Next, it is important to ensure that your WordPress website has SEO-friendly URLs, ideally containing your keywords. Website images need to be optimized as well, with Alt-tags instead so that search engines are able to understand image content. Ensuring a good internal linking structure is present throughout your content is essential as search engines use this to index your website content. Website speed needs to be improved too and obtaining faster page-loading speed is a critical factor that helps with ranking higher on Google. WordPress websites should also be optimized for mobile – which means it should be responsive and have a mobile-friendly theme. These are some of the things that our WordPress SEO experts take care of when conducting SEO for your website.
The cost of WordPress SEO typically depends on the size of your website, the scope of work involved and your specific requirements. In terms of scope, our WordPress SEO team considers a number of factors when providing a cost. The competitiveness of the keywords are looked at – since high-volume search terms require a much higher level of effort. The website’s current ranking positions are also analyzed as well as its history of SEO performance. An upward trend is indicative of better results, whilst it is much more difficult to generate good results with a website that is currently on the decline in terms of SEO performance. Last but not least, project timelines are also considered. On average, a standard WordPress SEO package is likely to cost between 1500 AUD to 5000 AUD per month.
When it comes to WordPress SEO, plug-ins help a great deal in simplifying certain search engine optimisation tests and activities. A WordPress SEO plug-in is basically an extension module designed to perform different functionalities in order to achieve SEO outcomes. They are great for on-page optimisation tasks – optimizing content, meta tags, XML sitemaps, breadcrumbs and more. They are also used for technical SEO tasks such as page speed optimisation, webpage redirects and canonicals to name a few. However, numerous WordPress SEO plug-ins exist and you need to identify which ones are better suited for your website. Below are a few WordPress SEO plug-ins that are among the most popular ones amongst businesses:
Yoast SEO: This popular plug-in is great for on-page optimisation, letting you create your website tags, edit metadata, add sitemaps as well as set up content.
WP Rocket: A caching plug-in that is intended to improve page load speed. It can be easily installed and activated without requiring much of an effort.
Loco Translate: Useful for translating languages on your dashboard to your preferred language.
Imagify: An image compression plug-in that helps reduce the total weight of your web pages.
Redirection: Another important plug-in which is used for web page redirection without the usage of any code. It enables different types of redirects to be created and also manages the 404 errors on your website.
TablePress: Useful for creating complex tables on your website – without having to mess around with HTML.