Having a Google Ads agency manage your account means you’ll get bespoke bidding strategies and regular upkeep to ensure you’re getting the best leads to your site.
Google Ads is set up like an auction and you’ll bid on keywords, for example, where you’d like your ad to show up. The tricky part is that your competitors are likely bidding on those same keywords. So to show up higher on the search results page, you’ll need to be the highest bidder.
But you don’t want to bid too high unnecessarily and waste money. That’s where Google Ads management can really improve efficiency.
The auctions can change day-to-day based on search volume and other factors. We’ll regularly check in on your bidding strategy to ensure your Google Ads account is as efficient as possible.
When running Google Ads on your own, it’s easy to set it and forget it, thinking that the ad can run indefinitely with consistent results. Sometimes this works, but most of the time you’re either missing out on untapped potential or you’re wasting money by bidding too high.
All of our strategies are based on data, so we’re not guessing either! Long story short, Google Ads management is the best way to ensure an efficient ads account to give you the biggest ROI possible.
When you invest in our Google Ads management services, we’ll provide monthly performance updates to ensure your results are meeting your expectations.
Not only do we provide information about your ROI and efficiency, we’ll also show you which ads on Google are performing the best and competitor analysis to inform our future strategy.
You’ll receive a detailed breakdown of all the Google Ads you have running and the performance of each to give you peace of mind that the ads you’re paying for are actually driving website traffic. We’ll also meet with you to explain how we’ve maintained efficiency within your Google Ads account so that you’re not missing opportunities or overinvesting.
Since Google is ever-changing, your Google Ads strategy should evolve too. By keeping up with performance and results, we can roll with the punches and adjust your bidding strategy to maintain an efficient and profitable Google Ads experience.
