The main difference between SEO and Google Ads (also known as PPC) is that Google Ads operates on a pay-per-click model whereas with SEO, you don’t pay for clicks.
Google Ads worth through keyword matches and auction bids. Companies can bid for the highest ranking in Google search results based on relevant keywords.
However, SEO is much more broad. SEO is a series of best practices performed by your SEO agency across your website to help you rank organically in Google’s search results.
Although the organic results show up below the sponsored results, rankings produced by SEO approaches tend to be seen as much more trustworthy.
Local SEO is also a necessary piece of the puzzle if you want your business to show up in Google Maps and other places on the Google search results pages. Google Ads won’t get you there.
Truth be told, SEO and Google Ads tend to work really well together and we often suggest that SEO packages in Brisbane be paired with a PPC package as well. PPC offers quick, short-term results whereas SEO offers long-term, lasting results
SEO stands for search engine optimisation. In other words, when our SEO agency works on your website, we’ll optimise everything – including the technical aspects and the content – for search engines like Google and Bing.
SEO is all about creating win-wins for both businesses and Google. You get in front of more customers – they get to offer fantastic search results.
There are a few goals we measure when performing SEO services:
Ranking higher in Google’s search results
Getting more people to click on your website from Google
Showing up on Google Maps
Helping your content appear in Google snippets and sidebars
So, if you’re looking to improve your digital marketing in any of these areas, SEO is the only way to do it.
By showing up on Google in meaningful ways, you’ll get in front of relevant audiences who are searching for brands like you – while also earning trust with your customers. That’s the power of SEO.
It depends. We know – you want a clear answer but if there’s one thing you’ll learn about SEO when you hire our SEO services is that “it depends”. At this point, it’s even become a meme in the SEO world that it all just depends. And that includes pricing.
Why can’t we give a clear answer? Well – we don’t know what we’re working with until we do an SEO Audit on your site. We don’t know how big it is, how it was built, your current SEO performance, and a plethora of other factors that could contribute.
Therefore, we don’t know how much SEO work is needed, especially upfront, and so we’re unable to give pricing on the fly.
But, what we can tell you is that we operate on a monthly retainer so we’ll work it out with you so that you pay the same amount every month – making your bookkeeping easy and stress-free.
Another question we get a lot is, ‘For how long do I need to invest in SEO services?” Makes sense that you’d want to know because this factors into how much SEO costs in Brisbane.
The short answer is, that SEO is an ongoing investment. It requires maintenance to stay at the top of Google rankings because Google’s algorithm is constantly changing. So, you’ll want an SEO specialist working on your website consistently to ensure an algorithm update doesn’t negatively affect your SEO results.
Contact us for a free SEO consultation to find out how much SEO costs for you.
SEO is important for business growth because it’s a long-term strategy that involves a very low upfront cost.
With many other types of digital marketing, not only are you paying for the people to launch those campaigns (whether you choose to hire an in-house marketing team or an external agency like Promise Media) but you’re also usually paying for the campaign itself in the form of advertising spend.
With SEO, you’re only paying for the SEO specialists because the outreach is free. Similar to organic social media reach, strong SEO techniques help you show up in Google’s organic search results without paying anything to Google itself.
The downside of SEO is that it can take a while for Google’s algorithm to catch on. So, if you need leads now, a more holistic digital marketing approach is recommended (which we can also help you with!). But if you want long-term success on search engines like Google, then SEO is certainly worth the investment.
Not to mention, SEO at its core is all about improving your website and clarifying your value enough that Google’s algorithm deems it worthy to show up on its search results. It’s a win-win for both your website and for Google. You get in front of more customers – they get to offer fantastic search results. So, a welcome byproduct of SEO for business growth is that your website just gets better and better.
SEO is the gift that keeps on giving. Once things are rolling, you’ll start to see targeted leads coming through at a very low cost – hence, if you’re looking for business growth, SEO should be a part of your digital marketing strategy.
